AMBUSH® began as an experimental line of jewelry – innovative pop art inspired designs capturing a distinct Tokyo aesthetic. The iconic trademarked POW!® motif in particular received media coverage around the world. With apparel created as a canvas to complete the story, AMBUSH® evolved into designing unisex collections. The brand made its Paris debut in 2015 with VERBAL & YOON being named to Business of Fashion’s Top 500 People influencing the global fashion industry in 2015 and 2016.
AMBUSH®’s uniquely crafted parts form an idiosyncratic style that led to commissions and collaborations with an illustrious list that includes Louis Vuitton (Kim Jones), Maison Kitsuné, sacai, and UNDERCOVER.
AMBUSH® opened its first flagship store on September 2nd 2016 in Tokyo, a space which encapsulates the brand’s ethos in a creative environment under one roof with the design studio.
Handcrafted in Japan of polished 18k yellow gold vermeil, Ambush’s earring features a paper-clip-shaped drop anchored by a teddy bear charm. Detailed with dot perforations and “stitches,” the toy is designed with hinged limbs, allowing it to dangle freely.
Creative Director Ulrika Lundgren
Photography Duy Vo
Styling Jordy Huinder
Clothing Rika by Ulrika Lundgren
Jewellery Jane Koenig
Gucci GG Marmont animal studs leather belt bag
Find the belt bag here and here
ERDEM X H&M
H&Ms next exclusive designer collaboration will be with ERDEM, the London based must-have designer loved by celebrities and fashion insiders alike. The visionary film maker Baz Luhrmann will bring the collection to life through his unique storytelling. ERDEM x H&M will be available in selected stores as well as on hm.com, November 2.
I have made a selection from my favorite pieces from the collection.
lace dress € 299, jacket €149, fake fur coat € 199, leather shoulder bag , boots €179, lace blouse €129
Acclaimed photographer Michal Pudelka has created a unique series of images for the ERDEM x H&M print campaign, playing with the idea of family portraits. The evocative images were taken during the shooting of Baz Luhrmann’s short film for the collaboration where super models joined the actors in a series of group shots, adding an extra dimension to the ERDEM x H&M world. “We thought it would be great to do a modern take on classical family portraits, creating characters in ERDEMS’s world. The ERDEM x H&M collection really spoke to me, and the working process felt authentic and creatively charged,” says Michal Pudelka. The campaign stars super models Saskia de Brauw, Imaan Hammam, Grace Hertzel, Fernando Cabral, Neels Visser and Tony Ward.