chloe ss 2016

Clare Waight Keller explained after the show, that this season was about finding a new optimism.

“It stems from youth but it brings something really sophisticated with it too and that comes through with the trackwear and mixing tangy and sweet colours,” she told. “I think it’s really important right now because there is a sense that optimism needs to come through in fashion and I felt it was important to reflect that in a generous way. I wanted to bring that through the fabrics, through the colours, the silhouettes.”