editorial

kate and daria

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Kate Moss and Daria Werbowy for Equipment’s spring/summer 2016 ads

Kate Moss and Daria Werbowy headed off to Mustique to shoot the label’s spring 2016 campaign. Without the team usually required to make a shoot happen: no producer, hair stylist, make-up artist, nail technician, caterer…
Instead they got back to basics on the tropical island, Werbowy armed with her 35mm camera, and became the art directors, subjects and photographer. “Kate trusted Daria completely – it was amazing to watch their process when it came down to execution time and I think it’s clear in the intimacy of the pictures how well they worked together” Brett Ramey, vice president of creative at Equipment told The Telegraph. Ramey says: “Kate was the hair, the makeup, the styling, the driver and the production team all in one. Daria was the creative director, art director, the photographer and the visionary. Their dynamic and energy exchange was unlike anything I’ve ever experienced.”

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