On the 2nd of March 2016 H&M presented its fall-winter 2016 Studio Collection in Paris. An expression of femininity, perfect for the autumn/winter season. “It’s about empowerment, individuals who inspire and push us forward. Fashion is more than just about the way you look, it’s an attitude, the way you express yourself and how you choose to tell your own story”.


Bohemian vibes came through with fringe details on a number of items such as boots and long coats. Accessorizing the eclectic ensemble, tall bowler hats and western style boots with python prints made quite the statement.


H&M Studio is a collection of key seasonal pieces, created by a dedicated in-house design team at H&M. Between 40 and 50 of the pieces shown here will appear in-store at H&M in September. A famous cast of models did their thing: Ashley Graham, Andreja Pejic, Pat Cleveland, Amber Valletta, Natasha Poly, Freja Beha Erichsen and Jourdan Dunn were just a few of them.




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