Chloe Mendel is a sixth-generation furrier, but the first in her family to make faux fur the focus of her business.

“I felt like playing with something that was looked at as a nonluxury material, not something that was considered to be high-end, and treating it like a luxury material could elevate it and bring it into a different spotlight and also show people that it can be beautiful too. So it was a challenge and also an homage to my heritage,” said Mendel, whose father is fashion designer Gilles Mendel.

Mendel, 25, and her business partner Gustave Maisonrouge last year launched Maison Atia, an outerwear and accessories label headquartered in New York City.

Every coat sold at Maison Atia provides a homeless puppy or kitten transportation to a no kill shelter.

The Catherine is my favorite faux fur. You can find it here.

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